Giving your closet an eco-friendly makeover
doesn’t have to mean sacrificing designer labels, especially when it comes to your favourite jeans. With
several denim brands taking up the eco-friendly cause, finding a pair that makes you look great without the
guilty conscience may be easier than you think. Levi’s Waternewest venture into
the world of sustainably chic. An original participant of the movement with its organic cotton line, Capital
E, the classic denim label has gone even further into eco-friendly fashion by producing a line of denim that
consumes up to 40 litres less water per pair during construction. Ranging in price from $58 to $198 US,
Levi’s makes eco- friendly jeans an easy option.
Premium denim label 7 For All Mankind is another favourite that has taken on the green challenge by creating
100-per-cent organic cotton jeans in white for men. It takes a special — not to mention careful — kind of man
to pull off a pair of white jeans, but with a selection produced from pesticide- and fertilizer-free cotton,
you can give it a try in good conscience. If you're as much for eco-friendly design as you are for
time-enduring denim, Nudie Jeans has got you covered. Self-dubbed as “the naked truth about denim,” Nudie
uses 100-per-cent organic cotton, with all procedures including spinning, dyeing and finishing carried out
according to ecological standards. Also famed for their raw denim, a pair of Nudies need not be washed as
often, saving water consumption at home. •
Photo Courtesy: Nudie Jeans
Co.
